The key to the success of Tik Tok

Tik Tok, under ByteDance, is a relatively successful project for China ’s Internet outreach. The app is rising in ranking alongside Instagram in the US, Singapore, Japan, South Korea and other Asian countries. It is as popular as Instagram in 150 markets worldwide, with more than 1 billion downloads in 75 languages.

The key to the success of Tik Tok

1. Acquiring companies with a large user base:

ByteDance spent about US $ 900 million to acquire Musical.ly, which is also a short-video based app, launched earlier than Tik Tok. Musical.ly has more than 200 million users worldwide, and more than 90% of them are younger than 21 years old. After successfully acquiring Musical.ly, ByteDance combined Douyin ’s AI data stream with Musical.ly ’s product innovation, accurately capturing the tastes and preferences of Western mainstream users. It then gained 30 million new users, establishing a strong international presence.
2. AI and internal algorithms

Tik Tok uses a powerful AI algorithm, which can accurately match users to the content they are likely watch. It then collects user feedback as a metric to rate content. The more popular the clip, the more likely it is to appear on top of users’ feeds, so it’s not difficult to get popular on Douyin.

3. Accurate positioning

The biggest reason for Tik Tok’s global rise is its precise business positioning. Tik Tok’s HD videos plus dynamic audio recording allow users to have a novel and fun experience.

4. Strong resources

ByteDance launched a powerful advertising campaign backed by strong funding, which allowed Tik Tok to exceed 500 million downloads.

4. Rich UGC ecosystem

There are a lot of creators on Tik Tok, making the platform attractive to both creators and users. The platform encourages the creation of stories, new trends, perspectives, ideas, and more. It is a new mode of entertainment, content consumption, and a social entertainment.

6. Unpredictable content

Users can switch videos by swiping, but they won’t know what is in the next video. This seemingly random assortment of content plus Tik Tok’s content recommendation algorithm allows a large number of high-quality content to be seen by more users. Each video can only last for 15 seconds maximum, leaving people wanting for more.

7. Simple UX/UI

Just double-tap the screen to show love, give positive encouragement and feedback. This also give creators more encouragement.

 

字节跳动企业下的Tik Tok更是中国互联网出海比较成功的一个项目,Tik Tok在美国本土、新加坡、日本、韩国等亚洲国家,下载排名方面逐渐与Facebook旗下的Instagram并驾齐驱,在全球150 个市场和75 种语言中拥有超过10 亿的下载量。

Tik Tok成功的原因

1.收购有大量用户的公司:

字节跳动斥资约9 亿美元收购了同样也是短视频风格兼推出时间比Tik Tok时间更早的Musical.ly,Musical.ly在全球拥有2 亿多用户,当中90% 以上用户是21 岁以下年轻人,是北美的明星公司,曾长期占据北美APP 应用排行榜首位。成功收购Musical.ly 后,字节跳动将抖音的AI 数据流与Musical.ly 的产品创新结合在一起,精准的抓住了西方主流用户的口味和偏好,从各大应用商店获得了约3000万新用户,基本成功奠定了海外市场。

2.AI与内部演算法:

Tik Tok采用了强大的AI 算法,可以做到精确匹配用户让他们看到想看的内容,并且以观看用户的反馈做为演算标准,越是受欢迎的短片,越有机会被内部演算法快速推播至热门排行榜,所以想要在抖音上爆红并非难事。

3.定位准确:

Tik Tok在全球强势崛起的最大原因在于其商业定位精准,Tik Tok以高清视频+动感音频的录制与分享,让用户有了全新与卓越的体验。

4. 资源丰富:

字节跳动以丰富资金推出强大的广告宣传,让Tik Tok在全下用户下载量至今已突破5亿。

5.UGC生态丰富:

Tik Tok里面有非常多的创作者并且挟带大量流量,使得平台能够吸引创作者,更能吸引用户。 Tik Tok平台鼓励创造故事、创造新的流行、新的观点、理念、制造爆款等,是全新的新型的娱乐内容消费模式,是全新的社交娱乐。

6. 内容不可预测:

用户滑一下就可以切换视频,但不会知道下一个视频的内容,这种随机获得的内容机制加上Tik Tok内容的推荐算法,让大量点优质内容被更多用户看见,而每条视频最先设定是15秒,让人有意犹未尽,忍不住多看几遍的想法。

7. 极简互动设计:

双击屏幕,可以获得爱心,给用户积极的鼓励与反馈,同时也给创作者更多的鼓励。