The news of Jamie Oliver’s chain restaurant shut down has shocked the world. Yet if we look to the founding of this business, the signs were clear from the start. Oliver invested heavily into an already saturated f&b industry, not knowing that the consumer market had already moved on to food delivery services as the norm. This once again tells us how important it is to move with the times.

Jamie Oliver 名下连锁餐厅宣布清盘的消息震惊了全球,回头看看他的创业路程,其实有迹可循。奥利佛巨额投资早已饱和的新鲜食材餐饮业以及无意识到外卖服务已改变消费者习惯,在在的显示,洞察先机与创新是企业能否成功的关键。

21世纪的企业要面临的挑战是跟上潮流,不能墨守成规,循规蹈矩,而是要锐意进取,不断改革创新,不断要有新产品与新花样,才能留住消费者的心并在同业竞争中取得领先地位。奥利佛的例子,亦是企业的一面子镜子。